Campus Cargo

EST. 2022

Designed to break barriers in the collegiate apparel market through 1:1 products and innovative marketing experiences

Early Adoption

Campus Cargo was created while Ezra was a senior at North Carolina A&T State University studying marketing. The idea came from his belief that there was room to do more than typical licensed college merch — he wanted to mix student style, business strategy, and real university pride.

To bring the concept to life, Ezra used Adobe Illustrator to build the first design himself. He then teamed up with local print shops and a U.S.-based apparel manufacturer to produce it. The first release, a shirt, was sold at the 2022 homecoming event, where inventory nearly sold out on the spot.

Shortly after, the design gained attention from Hype Clinic, a curated consignment retail store, and the shirt was placed in-store within weeks for continued sale.

Officially Licensed by Learfield Group

The brand earned its official licensing status under the North Carolina A&T State University licensing program and has now held that status for an entire year, remaining active for a full 12 months. By February 2024, the company celebrated its first full year as licensed collegiate apparel. The initial approval sparked confidence within the brand and its supporters, showing that unique ideas built from genuine community perspective can make it through the gate.

With a year of licensing behind them, Campus Cargo continues to operate at a competitive level alongside other licensed collegiate retailers — a student-built company standing in real industry conversations, not just hypotheticals.

Global Recognition Online

Campus Cargo’s expansion wasn’t random — it was driven by intentional digital community building through voices and faces already shaping culture. The company partnered with influencers, music artists, and streamers who resonate with audiences that care about identity, varsity pride, and modern streetwear styling.

As a result, Campus Cargo’s products were featured in content shared across platforms with creators including music artists like Nino Paid, Luh Dyll , and popular twitch streamer Yonna. These collaborations collectively pushed the brand into conversations far beyond campus, delivering millions in social engagement and hundreds of thousands of new profile visits.

The impact translated directly into measurable customer interest — new audiences discovering the brand, increased demand for product releases, and consistent conversion momentum online.