One day you’ll be a Memory…….Why not make it a Movie.
Who’s going to tell your story?
The kid from Greensboro, NC
Ezra grew up in Greensboro, North Carolina, the youngest of five, in a house that stayed busy, loud, and full of love. Days were spent running around outside, making up games, building inside jokes that still come up years later, and learning what it meant to show up for each other. From early on, their parents made togetherness the standard, not the exception.
Watching the work ethic of both their mother and father left a clear impression on every sibling. Ambition wasn’t a lesson — it was the norm. Each of them had dreams and plans of who they wanted to become, and they pushed each other to chase those goals with real intention.
For Ezra, a lot of that drive came from wanting to be just like his older brother Jaylan — annoyingly so at times. Jaylan was the blueprint, the example he watched closely, and the person who unknowingly set the bar for what Ezra believed he could accomplish. That sibling influence, mixed with the foundation of family support, shaped the mindset Ezra would carry into everything he pursued later in life.
Early Creative Roots: Ezra’s First Steps Into Making Content
Ezra has always had random bursts of inspiration that pushed him to create, build, or experiment with something new. Once the era of dirt, rocks, and backyard adventures faded out, technology became the new playground. When the family brought home a Hewlett-Packard desktop computer, everything shifted — especially once YouTube entered the picture in 2009.
He started playing around with simple editing tools, cutting himself out of photos with early lasso-crop methods and posting the results on Facebook. At the time, it was just fun. He didn’t realize it was the foundation for the design skills he’d eventually grow into.
His family played a big part in this early creative phase. They’d crowd around the computer watching funny YouTube videos or new music releases from artists like Justin Bieber, Chris Brown, and Soulja Boy. Their mom loved documenting moments, so she invested in cameras and camcorders — including the early Flip Video camera with a built-in USB that could upload straight to YouTube. That little device ended up recording Ezra’s first real attempt at making content.
With all the energy of a kid who loved to move, Ezra started filming himself stacking objects in the living room and jumping over them for the family YouTube channel, “BJKKE.” His sisters posted gymnastics content, so he naturally followed with his own version — simple, fun, and unplanned, but meaningful in hindsight.
It wasn’t fancy equipment or a clear plan. It was just curiosity, family, and a kid who liked turning ideas into something real. And that spark never went away.
Seeing the Vision
Ezra has always had an interest in photography, often preferring to be behind the camera rather than in front of it. While he never set out to pursue photography as a standalone career, having a camera and capturing real moments has consistently been something he enjoys. For him, photos and videos are about documenting life as it happens — being able to look back years later and revisit moments, people, and experiences.
That appreciation for capturing memories carried into his work over time. Ezra has led media projects for his college track team, helped capture lifestyle content for music artists, and worked with small brands and local talent.
Early Streetwear Experiments and the Road to Grailed Chrome
While studying in New York and exploring new ways to make money, Ezra became increasingly interested in streetwear culture and the demand surrounding luxury fashion. He paid close attention to how certain labels generated hype and how buyers were willing to spend significant amounts to acquire rare or limited pieces.
This interest first took shape as DC Hotspot, a resale page named to align with a college audience and attract student attention. However, the name was eventually flagged and required to be changed due to lack of approval, which led to a full rebrand.
That rebrand became Grailed Chrome—a boutique focused exclusively on Chrome Hearts. As a longtime admirer of Christopher Stark’s work, Ezra originally searched for pieces he could personally afford, but in the process discovered resale channels that allowed direct negotiation with VIP clients. Through these relationships, he sourced authentic Chrome Hearts items, refurbished them when needed, and listed them through the boutique.
Grailed Chrome marked Ezra’s most profitable period in resale, featuring rare items including zip-up jackets tied to high-profile owners from the circle of Madison Beer, pieces that were produced in extremely limited quantities. This chapter laid important groundwork for his understanding of brand value, scarcity, and luxury-driven consumer behavior.
Collegiate Career in Atheltics
Ezra’s collegiate athletic career began with an unexpected phone call during his senior year of high school. While sitting in a friend’s room, he was recruited to compete at the collegiate level by Coach Kimberly Piard and offered a scholarship to join the track and field program in New York. That moment marked the start of his journey as a college athlete.
During his time competing, Ezra recorded personal bests of 22.7 seconds in the 200 meters and 6.54 meters in the long jump. He also contributed to team success, earning a bronze medal as part of the 4x100m relay at the 2021 CACC Championships. Individually, he placed 7th overall in the 200m at the same conference meet.
Beyond the Diploma: Season 1 Ep 2
Ezra was invited as a special guest on Elaina White’s podcast, Beyond the Diploma, where he joined the conversation on navigating life after college. During the episode, he shared his experience of building Campus Cargo while still studying, offering a realistic look at balancing academics, work, and personal goals.
The discussion also touched on the transition from college to the professional world, managing time and priorities, and learning through trial and error while growing a business. The episode provided listeners with an honest perspective on entrepreneurship, consistency, and adapting after graduation.